Don’t Forget Disclosures!

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Don’t Forget Disclosures!

Aug 25, 2021

Our first minisode of the fifth season of “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a listener’s question about disclosures and explains how to do them correctly.


A transcript of the episode follows:

This week’s question comes from Billi.

Hey Jon,
Love the podcast!
I guess you would call me a micro-influencer, but I am starting to get brand deals and I am worried about disclosures.
My friends/other YouTubers tell me I don’t need to worry about it. But you make such a big deal about it on the Podcast. Why?

Thank you for the question, Billi! And Congrats on your brand deals!

As you put it, I make a “big deal” about disclosures for two reasons:

1) It’s the law and I don’t want you to get in trouble.
2) It’s the law and I don’t want you to get the Brand in trouble.

But don’t worry, we are here to help!

There are free downloadable resources on my website that tell you:

Influencer Best Practices for endorsements and brand deals
Disclosures to always use and laws to follow
Dos and Don’ts across all platforms
Dos and Don’ts for Hashtags
Dos and Don’ts for Snapchat and Instagram stories
Dos and Don’ts for Video and Live Streaming
Dos and Don’ts for Instagram

We try to make it easy for you to follow the law. Thank you for your question.

Check them out by going to, going Practice areas, and then INFLUENCERS | SOCIAL MEDIA. The downloadable resources are on this page.

Good luck with your growing influencer status!

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. It is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California.  Jon interviews influencers, creatives and the professionals who work with them.

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