The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. Jon interviews influencers, creatives, and the professionals who work with them.
We publish new episodes on Wednesdays!
Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It’s essentially a quality check to make sure your content aligns with the brand’s vision, meets legal and creative guidelines, and delivers the right message. It is also often outlined in the Influencer Brand Agreement—specifically the exact steps and the number of rounds for revisions. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.
Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok channel, and her investment in other young influencers and their businesses.
We are excited to announce the launch of Season Nine of The Creative Influencer podcast! We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. Stay tuned, this will be fun!
Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn against “feeding the trolls.” So we decided to create this guide and to provide a collection of our thoughts and recent experiences in dealing with online trolls.
Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life." Since then, Dylan has built a career as a social media creator and entrepreneur. He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization that supports college students interested in social media and the creator economy. This interview is packed with Dylan’s insights on the current state of social media platforms, strategies for successful content creation, and his own experience building a career in social media.
Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.
Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on the evolving landscape of influencer marketing.
Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.
Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration. Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right questions to move projects forward and empower team members.
Season Eight Trailer. Season Eight—It’s Great! We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. Stay tuned, this will be fun!
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