The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. Jon interviews influencers, creatives, and the professionals who work with them.
We publish new episodes on Wednesdays!
Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates.
Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each.
Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each.
Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the freedom to focus on creating content full-time. Justin emphasizes the importance of understanding the algorithms and data behind social media platforms in order to create content that will engage viewers and keep them watching. He calls this the “Barrier to Exit,” which refers to how easy it is for someone to leave a social media video. On platforms like TikTok or YouTube Shorts, the barrier to exit is very low, as viewers can simply swipe away with just one inch of movement. Therefore, content creators need to capture the viewer’s attention within the first few seconds and deliver on their promises quickly, as viewers are quick to move on if they feel the content is not engaging or fulfilling their expectations. Justin also discusses his favorite magicians, his creative process, and his upcoming projects, including a video game and a new magic book.
Minisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including confidentiality and your options for conflict resolution.
Episode Six of Season Seven. We interview Josef Schinwald. Josef is the founder of Guest Experts on Air, a company that connects elite professionals with top world-class podcasts for interviews. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. He shares how podcasts are effective for marketing and business development, because they attract a motivated audience of high-net-worth individuals who are interested in continuous education and personal development. Josef also discusses the importance of leveraging social media with podcast content marketing and provides advice for guests on preparing for podcast interviews.
Minisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers after the management agreement is ended.
Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns. Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the world’s most elite brands. Ania also discusses the process of rebranding, including some of the hidden details such as choosing a name that identifies your value proposition to clients and customers and the process of creating a brand identity, including how to leverage social media—important considerations for influencers and other businesses alike.
Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager’s compensation, including how much and on what?
Episode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field.
Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends.
Minisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager’s authority to bind an influencer to a deal.
Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn’t expect them to do.
Episode Two of Season Seven. We interview Dr. John Demartini. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life. Dr. Demartini shares his incredible journey from being a self-described “long-haired hippie surfer that lived on the streets” who couldn’t read until the age of 18, to being a sought-after motivational speaker and author of over 200 books—the self-help books are just the beginning! This is a fun interview, learning about John’s world travels (he lives on a cruise ship) and the experience and wisdom he has gleaned along the way.
Minisode Three of Season Seven and the second part of our special series about Influencer Management Agreements. In this minisode, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to consider when setting the length of a Management Agreement.
Episode One of Season Seven. We interview Kiersty Torok. Kiersty is known as the queen of couponing. She tells us how she grew her TikTok channel from 15 family members to over 2.4 million followers in two years.
Minisode Two of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager.
Minisode One of Season Seven. This minisode is the first in a multi-part series about the ins and outs of Influencer Agreements. In this minisode, Jon gives an overview of what is to come and sets the scene.
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