The Creative Influencer

The Creative Influencer

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. Jon interviews influencers, creatives, and the professionals who work with them.
We publish new episodes on Wednesdays!
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Weekly Podcast Hosted by Jon Pfeiffer

Latest Episodes

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets.Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations.In this part, Rob gives takes a deep dive into influencer relations across platforms and countries and shares his predictions for the future.

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations. But don’t let the fact that Rob is a professor put you off; this is not a lecture. Part one of a special two-part interview.

Minisode Thirteen of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media.

Episode Thirteen of Season Two. We interview Taryne Renee. Taryne is the co-host of the “Unsolicited Advice” Podcast with Ashley McDonal. She is also a former YouTuber, who quit YouTube after building a sizable following.Taryne tells us her perspective of how to be a successful Influencer and why she quit YouTube and how she became a podcaster.

Minisode Twelve of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the wild-wild-west of advertising on Social Media when it comes to “adult themes” such as smoking, vaping and drinking.

Episode Twelve of Season Two. We interview Travis Eliot. Travis is an internationally known yoga instructor, meditation teacher, musician, author and entrepreneur. He is the creator of the DVD series The Ultimate Yogi, co-creator of the digital series “Yoga 30 for 30,” along with many other best-selling yoga DVDs. He is also the CEO of Inner Domain Media, which is best described as the “Netflix of Yoga.”Travis shares his incredible story about his journey to where he is today. His search for spiritual fulfillment holds truths and lessons for us all on how to use one’s influence for good.

Minisode Eleven of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode, Jon discusses recent changes to YouTube’s recommendation algorithm after Google settled with the FTC over children’s privacy issues.

Episode Eleven of Season Two. We interview Natalie Brunell. Natalie is a Journalist with a capital “J”—she has won an Emmy Award for breaking news coverage and an Emmy nomination for investigative series.  Natalie is a national ABC News correspondent in Los Angeles and an adjunct professor of journalism at the Annenberg School at USC. She is also the host of her own podcast, the Career Stories Podcast.Natalie talks about her journey from sitting in front of her living room TV, as a 5-year old immigrant, learning English by watching the news, to being on TV and reporting the news. Her passion and persistence offer an example to other Influencers about how you can accomplish anything you set your mind to. We talk the future of News and how Journalism is aided and impacted by Social Media.

Minisode Ten of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses advertising targeted at children on YouTube, how the FTC may force the platform to remove all ads from children’s content, and what parents can do now to protect their child’s privacy.

Episode Ten of Season Two. We interview Mike Bienstock. Mike is the CEO of Semaphore, a premier business management and tax solution firm specializing in servicing digital creators.Mike sits down with us to discuss how Semaphore evolved from a financial management firm to now serving as a one-stop-shop for creators and a leading influencer marketing agency. He shares his thoughts about the continued transformation of YouTube personalities into premier creative talent and offers a bold prediction about how new media will ultimately replace traditional media

Minisode Nine of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon walks through the steps to monetize YouTube videos (and the requirements for your channel before you can start).

Episode Nine of Season Two. We interview Will Hurd. Will is the Representative for Texas’s 23rd congressional district and has been described as one of the leading voices on technology in Congress. He serves on the House Committee on Appropriations, the House Committee on Veterans’ Affairs, as well as several subcommittees. Prior to running for public office, Will was an undercover agent in the CIA, serving in India, Pakistan, and Afghanistan. The Congressman sits down with us to discuss how social media is affecting both the intelligence community and the government generally. Will shares with us memories from his time in the CIA, as well as his viral live-streamed road trip across the country with Beto O’Rourke.

Minisode Eight of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about what entertainment lawyers do and about what he does for influencers.

Episode Eight of Season Two. We interview Ashley Felts. Ashley is the vice president of the digital division at Murphey O’Brien, an integrated public relations and digital advertising agency. Previously, she directed the digital marketing strategy for Land Rover and Jaguar, where she launched those brands’ global social media influencer program. Ashley talks to us about what advertisers think about when they shape their influencer campaign strategy. She us tips for influencers aspiring to partner with luxury brands like those in her portfolio of clients, and she discusses her predictions for the future of influencer marketing campaigns.

Minisode Seven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the introduction of augmented reality on YouTube.

Episode Seven of Season Two. We interview Brian Freeman. Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. Heartbeat works with over 300,000 nano-influencers and 200 brands including Netflix, goop and H&M.Brian is a serial entrepreneur. From his company’s headquarters in Snapchat’s former Venice office, he shares his path from starting a dating app that had a viral following, to his pivot to creating the future of targeted marketing.

Minisode Six of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about whether influencer Gabbie Hanna will suffer any repercussions because she faked going to Coachella.

Episode Six of Season Two. We interview Stephen Perlstein. Stephen is the Director of Podcast Network at the digital media company Studio71. In this role, he helps digital creators maximize the revenue streams of their podcasts.In his spare time, Stephen is an improv comedy coach, and an avid social media user. He sits down with us to discuss his unique viewpoint about when to take social media seriously, and when to just have fun with it.

Minisode Five of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the rumors circulating around Instagram testing the removal of their “like” button.

Episode Five of Season Two. We interview Savannah Wix. Savannah was crowned Miss Arizona USA 2019, and competed in the Miss USA Pageant just last week. Prior to this, Savannah won the Miss Malibu title in 2019, as well as the Miss Arizona Teen USA title in 2014. This Scottsdale, Arizona native isn’t just a beauty queen; she is the President of her sorority at Pepperdine University, a self-described professional tree climber, and founder of the HeartStrings Charity, helping children through music and art therapy. Savannah talks to us about what it takes to be a pageant contestant on a national stage, and how competing in pageants has changed her as a person. We also discuss how she approaches social media, and how she balances it with her already hectic life.

Minisode Four of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the five most common ways a YouTuber can find themself in legal peril.

Episode Four of Season Two. We interview Josh Heald. Josh is a writer, executive producer, and co-creator of the YouTube Premium original series “Cobra Kai,” the hit extension of the Karate Kid universe.Josh sits down with us to discuss the process he and his writing team takes when coming up with a new story, and we discuss a few of the escapades that lead to his developing the hit online series.

Minisode Three of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about a lawsuit filed against Gigi Hadid regarding copyright infringement.

Episode Three of Season Two. We interview Dr. Jennifer Berman. Dr. Berman is a New York Times best selling author, a practicing urologist, a pioneer and leading authority in the field of female sexual health, a former co-host of the award winning CBS talk show “The Doctors,” and a long-time advocate for women’s wellness issues.Dr. Berman is uniquely qualified to discuss how social media is shaping both women’s self-image and the sexual norms of future generations. Stay tuned for fascinating conversation.

Minisode Two of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what will likely happen to Olivia Jade, and influencer who’s parents were indicted in connection to the Operation Varsity Blues college admissions scandal.

Episode Two of Season Two. We interview Adam Krasner. Adam started his career in the mail room of William Morris Endeavor. While at William Morris, he worked with clients including Donald Trump.After spending time in the advertising world, Adam became a talent manager at Fullscreen Media, specializing in representing digital creators. Adam is now the CEO of Two West Entertainment, where he represents some truly dynamic talents in the digital space.

Minisode One of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what constitutes cheating in the age of social media.

Episode One of Season Two. We interview Rodney Faraon. Rodney is a former CIA analyst. While in the CIA he was a member of the President’s Daily Briefing team and CIA director, George Tenant’s, personal briefer. After leaving the CIA, Rodney became the very first Director of Threat and Violence Assessment for the Walt Disney Company. Rodney is currently a partner in the Crumpton Group and president of Aardwolf Creative, a firm developing CIA themed dramas for tv and the movies.

Welcome to season two of the Creative Influencer Podcast, hosted by Jon Pfeiffer. We are excited to be back!Season two will build on season one. We have some great guests lined up for you.

This is the last, and bonus, episode of Season One. Veronica Sams and Erica Schenk play our version of “The Best Friends Challenge.” Stay tuned for Season Two which will drop in February.

Episode Fifteen of Season One. We interview Erica Jean. Erica was the first plus size female model to ever be on the cover of a fitness magazine and ultimately won a Teen Choice Award. She uses her influence to connect with and help young women.

Episode Fourteen of Season One.  We interview Veronica Sams.  Veronica is a Los Angeles based photographer who shoots fashion models and swim models. She uses word of mouth and Instagram to grow her business.

Episode Thirteen of Season One.  We interview Chris McDonal. Chris, a musician and former IRS agent, shares what it’s like to be the mother of two social media juggernauts – Ashley Nichole and Alisha Marie. She tells us about their development into who they are today and her role as a supportive mother.

Episode Twelve of Season One. We interview Paul Merrell. Paul is the father of Vanessa & Veronica Merrell – The Merrell Twins. In addition to his Daily Dad Jokes series on YouTube, he has shot and edited the Merrell Twins videos. His role has now shifted into that of an executive producer. Watch their videos every “twin Tuesday.”

Episode Eleven of Season One. We interview Carter Sharer. Carter takes us through his journey from award winning designer to YouTube Influencer. His love of robotics and cars makes his videos truly unique.

Episode Ten of Season One. We interview Lizzy Sharer. Liz shares her thoughts on growing a YouTube following. In the nine months since she started her YouTube channel, Liz has attracted 1.5 million subscribers and over 210 million video views. Did I mention that she is really smart? Liz earned a bachelor’s degree in statistics and technical writing from Carnegie Mellon University before she started her YouTube career.

Episode Nine of Season One.  We interview Brian Dunbar. Brian has worked on ten different Super Bowl commercials and we take a deep dive into his last three involving Pierce Brosnan, Christopher Walken and Melissa McCarthy. Brian also talks about the value of sponsorships and celebrity endorsements. We conclude with a discussion about the transition from traditional advertising to digital media.

Episode Eight of Season One. We interview Don Knight. Don is an influencer in charge of the Instagram account The High Society with 1.5 million followers. He gives us a look into the start of The High Society’s following which works alongside his clothing company featuring cannabis related humor and images. Don works with other influencers and comedians to organize events and retreats to take the High Society to the next level.

Episode Seven of Season One. We interview Ashley Nichole. Ashley is an influencer who is on the rise with over 1.1 million YouTube subscribers and over 900,000 Instagram subscribers. She gives us a behind-the-scenes look into the brainstorming, filming, and producing process of creating a hit YouTube video. She and her sister Alisha Marie, who I interviewed back in episode 3, collaborate together when creating their content—working to bring the best out in each other.

Episode Six of Season One. We interview Evegail Andal. Evegail is the founder of Matter Media Group, a boutique talent management agency. Evegail shares insights from her life as a talent manager and what she looks for in new clients. And, spoiler alert, Evegail has a dog for a client -- Ken the corgi.

Episode Five of Season One. We interview Kaila Methven. Kaila is a fashion designer, dominatrix, Kentucky Fried Chicken heiress, CEO of her own business and an Influencer with over 1 million Instagram followers. Kaila is a unique personality that you are going to enjoy.

Episode Four of Season One.  We interview Amber Scholl.  When Amber graduated from Pepperdine University in Malibu she had dreams of becoming the biggest entertainment reporter in the world, the female Ryan Seacrest. Instead, she drove for Postmates. At her personal low point, Amber turned to YouTube and started to film all the things that made her life look great when it wasn’t. Her break out video, “How to Make Cheap Clothes Look Expensive,” increased her following from one thousand to one hundred thousand followers in two days. Amber now has over two million followers. Her interview is an inspirational story about following your dreams.

Episode Three of Season One. We interview Alisha Marie who has 7.6 million YouTube subscribers and 3.7 million Instagram followers.  Alisha has been described as the hardest working influencer on YouTube.  We talk about the four phases of her career from getting started to her workaholic phase which ultimately led to burn out. She is now entering the rejuvenation phase of her career. Alisha gives great advice to anyone starting their YouTube career.

Episode Two of Season One. “Martin” (not his real name) bought an Instagram account from someone in Turkey. Two weeks later, Martin’s new account had been hacked away by the person who sold it to him. To add insult to injury, the account was listed for sale, again. Martin did it because, as he put it, “I knew I could absolutely make a killing off of it, I mean hundreds of thousands of dollars a year.”

Episode One of Season One. We interview Greg Goodfried head of digital talent at UTA. Greg is also the co-creator of Lonelygirl15, YouTube’s first big hit. Greg shares a detailed account of the story behind creating Lonelygirl15 and how he made an impact on the YouTube we know today. It is a fantastic story.

Welcome to The Creative Influencer podcast hosted by Jon Pfeiffer. Every other week we interview influencers and other creatives. Our goal is edutainment. We want to entertain you while helping you become informed, or dare we say, educated about issues facing Influencers.

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