September 15, 2023

The Impact of Speed, Engagement of Social Media on Journalism

Scroll, stop, click, repeat. Those are the key actions that people do on a regular basis with their social media apps. Headlines, photographs...

September 6, 2023

Influencer Management Agreements: Termination: Ending the Agreement

August 30, 2023

Influencers and Creators: Business, Culture and Practice

Jon is a contributor in a new Social Media Marketing textbook that examines the influencer phenomenon from a variety of perspectives…

August 23, 2023

Ania Puczylowska: Brand Socialite and How to Rebrand

Ania is the CEO of Brand Socialite, an experiential marketing agency. Anna discusses the process of rebranding, including some hidden details…

August 16, 2023

Influencer Management Agreements: Fee (Manager's Compensation)

Jon continues our review of influencer management agreements with a look at a manager’s compensation and the Fee section...

August 14, 2023

Derek Toombs: (Almost) Everything is Storytelling

Derek Toombs is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares how he approaches storytelling…

June 23, 2023

Mastering the Art of Entertaining Instagram Captions

Captivating and engaging your audience one word at a time: techniques and strategies that leave your followers wanting more…

June 14, 2023

Sedge Beswick: Innovative Influencer Marketing

Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. She shares some of her fundamental rules about Influencer…

June 9, 2023

Defending Your Brand: An Influencer's Guide to Intellectual Property Rights

Intellectual Property Rights are insurance for your brand, protecting it from theft and misuse...

May 31, 2023

Traditional Celebrities vs. Social Media Influencers

Unveiling the New Stars of the Entertainment World: grab your virtual popcorn and let's unravel this star-studded showdown!

May 17, 2023

Influencer Management Agreements: Duties: Relationship and Authority

We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and…

April 14, 2023

Social Media in the Classroom

I firmly believe that social media could be a fun and creative way of reaching students; to give them study tips, remind them of assignments…

April 12, 2023

Influencer Management Agreements: Scope: What does a Manager do?

This is the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts…

March 17, 2023

Instagram is Now Closed

If I oversaw Instagram for one week, unlike Twitter’s new CEO, I would not be making free speech a priority. My goal would be to make Instagram…

March 15, 2023

John Demartini: 7 Secret Treasures

John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures...