FTC: Influencer dos and don'ts

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FTC: Influencer dos and don'ts

Jun 25, 2018

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The strange world of social media and social media advertising is a confusing place.On one hand it feels like the aesthetic world of your super-sized Coachella dreams where you can run free and paint your face, but on the other hand, the Federal Trade Commission has ("FTC") slapping rules into place that may seem unnecessary (like explicitly stating when posts are sponsored even when it seems really, really, obvious).What's more is that the FTC Guidelines are constantly changing to keep the pace with media platforms so what may have been O.K. yesterday could get you a hefty fine today.

Luckily for you the team of Pfeiffer Law Corp is on the case and are determined to make understanding and following the FTC's rules as effortless as hitting "Snooze" in the morning.We've created a series of comprehensive flowcharts and Influencer "Do's and Don'ts" to keep you in the loop of what is in and what is out. Check it out here.

Jon Pfeiffer is an experienced entertainment and copyright trial attorney practicing in Santa Monica. Jon is also an adjunct professor at Pepperdine University in Malibu, California where he teaches Media Law. COM 570 covers First Amendment issues as well as copyright, defamation, and privacy.

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