February 28, 2025
Brands recognize that younger audiences, particularly among students–are highly engaged online, making platforms such as TikTok, Instagram, and…
Read MoreFebruary 21, 2025
These days, scrolling on social media feels like walking through a store. Every other Instagram post seems to have “#ad” or “#paidpartnership”…
Read MoreFebruary 14, 2025
Every makeup product I currently own was bought as a result of an influencer post or recommendation. While I do not put my trust in influencers…
Read MoreFebruary 7, 2025
TikTok’s presence in the U.S. has sparked intense debate, fueled by concerns over national security, data privacy, and ethical implications…
Read MoreJanuary 31, 2025
TikTok’s origins trace back to 2016 when the Chinese technology company ByteDance launched Douyin, a video-sharing platform that quickly…
Read MoreJanuary 22, 2025
How do you handle trolls that leave negative comments or reviews? We created this guide.
Read MoreDecember 13, 2024
Cancel culture has fundamentally changed the way that society posts on social media platforms, shaping public discourse and influencing societal…
Read MoreDecember 6, 2024
Bang! The gavel hits the podium at an ear piercing volume, resonating throughout the courtroom, “Court is now in session”. You look up to the...
Read MoreNovember 15, 2024
“This just in, presidential candidates have taken over TikTok!” Presidential candidates have been collaborating with online influencers to promo…
Read MoreOctober 30, 2024
Dylan began speaking about social media from a unique perspective. In high school he gave a TED Talk on how social media "saved his life." Since
Read MoreOctober 25, 2024
All content-based social media platforms, from YouTube to Twitter, are built upon a complicated algorithm. These algorithms are coded to feed use
Read MoreOctober 9, 2024
Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables…
Read MoreOctober 4, 2024
The world is at risk of losing the power to know what is real. With the emergence of new technologies and their relevance such as artificial…
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